Dancehall and Reggae music producer Notnice – With a signature style that infuses sharp- edged Hip Hop drum kicks with soulful piano rifts and Dancehall bravado. Between 2009 and 2011, he became a household name as an integral part of Dancehall star Vybz Kartel’s Portmore Empire. In addition he produced break out hits for other deejays including Jah Vinci, Popcaan and Shawn Storm.​

Other career-making moves includes signing the talented Nordia Mothersille who it the first female to be signed officially to NotNice Records. Nordia was discovered by the record label’s owner, Ainsley ‘NotNice’ Morris, himself.